We have decided on the all-important core message and brand personality going forward. This will begin our PR efforts and present the face of the Karma Finance project to the general public.
What is Karma Finance?
Karma Finance is DeFi for students. It is a way to invest in our future by staking value in a decentralized platform that students from anywhere can claim. They can then use what they receive to help cover their tuition, textbooks, and other expenses.
Our Brand Personality
Karma Finance is the ‘Magician’ archetype. Brands in this archetype include Disney, Tesla, MasterCard, Olay, Dyson, Adidas, and Sony. The archetype motto is “Anything can happen”. Such brands turn dreams into reality and make the impossible, possible.
Magician brands spellbind their customers via their dreams and freedom from established rules. Their focus is on magic and responsibilities, appealing to customers to join them on an enchanting journey that will transform their lives. An innate understanding of the universe is expressed in product innovation that can make dreams come true.
Adding a Little Flow to the Magic
By incorporating the principles found in Mihaly Csikszentmihalyi’s book Flow in our development process, we can create an optimal experience for core users by facilitating:
1. Complete concentration on the task at hand;
2. Clarity of goals and reward in mind and immediate feedback;
3. Transformation of time (speeding up/slowing down);
4. An intrinsically rewarding experience;
5. Effortlessness and ease;
6. A balance between challenge and skills;
7. Merging of actions and awareness, losing self-conscious rumination;
8. A feeling of control over the task.
In Csikszentmihalyi’s words, flow is “a state in which people are so involved in an activity that nothing else seems to matter; the experience is so enjoyable that people will continue to do it even at great cost, for the sheer sake of doing it”
Karma Finance as a Self-Improvement Ritual
When students use Karma Finance tools, it’s also a self-improvement ritual. They can radically change their psychological and emotional confidence by positive beliefs that reinforce their personal power.
First, we manifest the outcome of success by a shift of the mindset, beliefs and values to help them forge their own path to success. Much of this is about changing their concept of money and how it can be used advantageously. By using the Karma DeFi protocol, the student increases their chances of creating new, net-positive opportunities for themselves.
The student is then encouraged to create ritual-like habits that are practised every day without fail, building up their will and discipline. This is where the KarmaFi mobile app comes into play. It will help shift beliefs which will directly impact the student’s thinking and decision-making processes throughout the day. They will be rewarded by Karma ‘angels’ for their more objective decision-making, gradually seeing more positive outcomes as a result.
The Karma Finance protocol and KarmaFi mobile app will be a symbol and representation of personal power. Students will find that the best ‘emerging technology’ that can be used is their own mind.
That’s the magic of Karma Finance.